TaylorMade
TaylorMade Furnished Apartments is a female-owned and run real estate company that specializes in long and short term housing solutions. Their clients include UN Diplomats, tech consultants, traveling medical professionals, and international students. They also worked as a private brokerage for exclusive luxury properties throughout the tri-state area. Working as their digital marketing consultant, I developed and implemented a marketing strategy that utilized SEO to increase exposure online as well as drive traffic to the newly developed site designed at my direction. We also built out a steady stream of content that capitalized on their expert knowledge of the industry. With a fresh new logo and updated digital assets, TaylorMade was able to translate their amazing customer service and decades of success to their digital footprint and online presence which continues to bring them in-bound leads and interested partners.
A comprehensive overhaul of a brand and website takes a deep understanding of the people behind the name. In order to deliver the product my clients wanted I needed to get to know them first. We spent weeks discussing the TaylorMade brand past, present, and future. In the early 2000’s CEO and Founder Toby Pino became a mother to a beautiful baby girl. Toby had an immediate connection with her newborn and wanted her name to be a part of her new business so she named it TaylorMade. It is these personal touches that make small businesses stand out and connect with their clients on a more personal level.