Deep State
DeepState, later rebranded “GroundShift,” was an immersive weekend of political engagement, education, art immersion, and community building. The intent was to gather a diverse group of open minded individuals to speak freely about their opinions, challenge each others beliefs, and collaborate to try to tackle large-scale societal issues. My role within the Marketing function was to produce a short ad that explained the event and motivated people to attend. I also designed and edited static content for social media to promote ticket sales, digital engagement, and post event activation within the community. Helping this not-for-profit grassroots movement achieve its goals was my main motivation throughout this project. Seeing their success is the ultimate payment for this marketing effort.
Tired of feeling defeated by today's headlines? You're not alone. Join us on a 3 day adult camp 90 miles north of NYC to focus your frustrations into constructive actions. Camp Deep State is a weekend deep-dive into personal identity, power, privilege and how you can become a more effective agent for change. Commune with nature, attend workshops, and have campfire conversations around raising political awareness. Drop into a deeper state this October.