Text:

Here’s a take from Jarod Salinas-Dick, Director of Marketing & Operations for The Martin Eiden Team, and fellow pale-blue blazer aficionado.

“A marketing plan needs to be an assumed part of your business. It needs to be strategic, thorough, and sustainable. Gone are the days when you could get away with a couple of mailers and business just flooded in. You need to have your hand in every pot to be competitive these days—yes, that means you have to get better at social media! It is not enough to focus only on current needs—you need to be proactive about the future. And the only way to do this is with a plan.”